An awesome day. I’m still not sure I took the car to its limits, but I know we got pretty close to mine.

KARYN REIDY
LAND ROVER EXPERIENCE ATTENDEE, SOLIHULL, UK

  • IN DEMAND

    See how our thriving manufacturing sites keep up with rising international demand for premium all-wheel drives.

  • STATE OF THE ART

    Witness the marvel of hi-tech robots, cutting-edge machinery and hundreds of skilled craftsmen working in perfect sync.

  • ATTENTION TO DETAIL

    Learn how each Land Rover takes shape: from aluminium sheet to Final Assembly line, with thousands of precision and quality checks along the way.

  • MEET THE EXPERTS

    Pose your questions to our passionate, dedicated tour guides. With years – sometimes decades – of experience behind them, they know every inch of the manufacturing process.

EXPERIENCE DRIVES

HALF DAY EXPERIENCE

HALF DAY EXPERIENCE

Develop your driving skills with expert tuition and gain a greater understanding of vehicle control, obstacle handling and how to assess different environments including navigating steep inclines, descents, side slopes and water crossings.

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FULL DAY EXPERIENCE

FULL DAY EXPERIENCE

Explore more challenging terrain and refine your driving techniques under the guidance of a qualified instructor. Navigate various off-road elements and attain a higher level of confidence that will prepare you for real world environments. Once you’ve completed a Full Day Experience, you’re ready for the Advanced Experience.

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ADVANCED EXPERIENCE

ADVANCED EXPERIENCE

Time to shift gear, literally, with a deeper immersion into the high and low range shift technique whilst on the move across challenging terrain. This skill results in improved vehicle momentum and controlled emergency stopping on slippery ground.

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BESPOKE EXPERIENCES

BESPOKE EXPERIENCES

Tell us what you want to achieve and we will build an exclusive Land Rover Experience around you, your clients and your staff. Thrilling driving experiences, teambuilding, rewards, away days or celebrations can be tailored to fit the most exacting requirements.

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MOBILE EXPERIENCES

MOBILE EXPERIENCES

Our team can bring a unique off-road driving experience to your chosen location. Unusual and memorable, the day will be bespoke to your requirements.

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SPECIALIST TRAINING

SPECIALIST TRAINING

Our expert instructors deliver specialist training courses for drivers at any level including winching, vehicle recovery and trailer handling. Bespoke courses are available for professional users.

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FIND YOUR NEAREST CENTRE

and Rover Experience centres provide the perfect setting to learn new skills and tackle challenging terrains. Testing both the vehicle’s capability and your own driving techniques, programmes can be tailored to suit any requirement.

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BEHIND THE SCENES TOURS

THE RANGE ROVER EXPERIENCE

THE RANGE ROVER EXPERIENCE

Welcomed by your personal concierge, this is a real immersion into the Range Rover world at Solihull. Your tour begins in the Meridian™ Theatre before you are chauffeured to the key manufacturing areas. Your VIP experience includes refreshments, a dedicated tour guide and access to privileged areas.

SOLIHULL MANUFACTURING TOUR

SOLIHULL MANUFACTURING TOUR

Take a guided tour of Solihull’s manufacturing site and gain an insight into the latest state-of-the-art manufacturing process for Range Rover, Range Rover Sport and Discovery. Observe the skilfully-managed body construction process and understand how vehicles are finished and recognised as customer-ready.

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HALEWOOD MANUFACTURING TOUR

HALEWOOD MANUFACTURING TOUR

Take a guided tour of Halewood’s manufacturing site for a first-hand look at the manufacturing process for Range Rover Evoque and Discovery Sport. Observe the pressing, sealing, welding and fitting of body panels before taking in the impressive 2-mile line of Trim and Final, where the vehicle emerges tested and customer ready.

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GAYDON DESIGN AND ENGINEERING TOUR

GAYDON DESIGN AND ENGINEERING TOUR

Visit the acclaimed Automotive Design Centre of Excellence at Gaydon’s Design and Engineering site. Experience the latest technical innovation tools, including The Virtual Reality Suite and 3D Imaging Caves. Learn all about the rigorous processes by which Land Rover vehicles are developed for their all-terrain capability.

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LAND ROVER EXPERIENCE DRIVES

This is your opportunity to get behind the wheel of a Land Rover and head off-road for an exciting, challenging drive at centres around the world. Learn all about the vehicle’s capabilities under the watchful eye of world-class instructors.

LAND ROVER EXPERIENCE TOUR

Experience the extraordinary capabilities of a Land Rover first hand at one of our Land Rover Experience Tour events. Slip into the driver’s seat and take on a series of tricky challenges for the chance to join us on an off-road adventure to Peru.